As a company, we believe in the importance of using natural and organic ingredients in our products. Our brand ethos includes safe ingredients which heal the skin and are an essential component of our skincare brand. Our vision for natural and organic skincare is at the forefront of our company. We highlight the importance of removing harsh chemicals and additives in our products. We have embedded the slogan 'just add water' to truly showcase how easy it is to use our product. Our face mask also helps revive and nourish the skin, leaving you with a clean and glowing complexion.

Another important part of our company is our vision of making the world a better place one face mask at a time. The Somali Fund is an organisation created to work alongside the skin care brand to help give back to the communities who made this possible. For every face mask that is sold 1 pound will ne donated to charity.